Hue is a personalization technology company that helps brands and retailers embed authentic UGC videos in their marketing activities - from their website, social media, paid advertising, emails and more. Hue is powering the next generation of ecommerce, with authentic video, photo and written content that gives customers confidence to add to cart.
We’ve launched our technology with partners including Credo Beauty, the world’s largest clean beauty retailer, Lawless Beauty, and Exa Beauty. Interested in partnering with Hue. Contact us today! We cannot wait to meet you.
Yes. Easy as pie. Hue offers the most comprehensive UGC solutions on the market. We handle all technical integrations, UGC sourcing and management, all at a fraction of the cost of agencies. And it only takes 3 weeks to have content embedded on your site and other marketing activities.
Businesses of all sizes grow their businesses with Hue. We have partnered with big, well established companies and some that are pre-launch. We offer a range of solutions to fit your business needs, wherever you are in your journey.
Hue is currently compatible and fully supported with Shopify. We are working to expand our integration to more platforms, and can provide custom integrations as well. Please contact the Hue Team to discuss any custom needs.
Over the past two years, we spoke with countless customers and almost unanimously they all said the same thing: “I WANT TO SEE THE PRODUCTS ON SOMEONE THAT LOOKS LIKE ME”.
Here’s where Hue Twins™ come in! We are introducing a new way for customers to shop using content from Hue Twins, a diverse community of creators, who share the same characteristics as shoppers. The Hue Twins™ received free products from our brand partners, then create honest video and photo reviews to show shoppers what products look like on someone who looks like them.
Hue builds solutions for any company whose customers want to view authentic UGC testimonials from people like them - whether they share the same skin tone, skin type, body type, shoe size, hair color, aesthetic or preferences.
Imagine shopping for trousers and being matched with an entire group of people who share your same height, body type, inseam, preferences, and more! Cool right!
Hi! We’re Janvi, Sylvan and Nicole - we thought we’d answer this question directly.
We came together as three people who struggled with finding makeup products that worked best for our skin tone - despite all being at different points of the shade spectrum. We quickly learned that we’re not the only ones -- 80% of beauty consumers say that finding products to match or complement their skin tone is the #1 issue they have with shopping for beauty online. During countless customer interviews over the past two years, we heard unanimously that customers want to see real, everyday people like themselves trying on products. However, the process of finding someone who matches their skin tone and skin concerns is time intensive and often unsuccessful. Especially for people who have been and still are less represented in beauty.
So that’s why we started Hue. Our mission is to build ecommerce solutions for brands and retailers, so that anyone, anywhere can find the perfect products and feel that they are represented in beauty.
Hue helps everyday people and creators partner with leading brands to receive free products in exchange for authentic video and photo reviews.
Hue was founded by three people across the skin tone spectrum who all struggle with finding the right beauty products online. They thought, if this is a problem for all three of us then it must be a problem for EVERYONE!
We spoke with countless beauty shoppers and they said the same thing: I WANT TO SEE THE PRODUCT ON SOMEONE THAT LOOKS LIKE ME.
Here’s where you come in! We are introducing a new way for customers to shop using Hue TwinsTM, a diverse community of people, who share the same characteristics as shoppers. The Hue TwinsTM (i.e. You) received free products from our brand partners, then create HONEST video and photo reviews to show shoppers what products look like on someone who looks like them.
Imagine shopping for beauty products and being matched with an entire group of people who share your same skin tone, skin type, preferences, and more! Cool right!
Hue TwinsTM is a diverse community of passionate beauty lovers - from students, to moms, to teachers and creators who create honest videos and photo reviews. Every video and photo review that you share about your experience with beauty products helps others discover the best products that work for them.
Hue TwinsTM are passionate about helping others, increasing representation in beauty and trying new products for FREE.
Beauty is for everyone. Yet, it is very difficult to see honest video and photo reviews from people who are truly representative of everyday people.
Are you a dark skinned person with rosacea? Do you happen to have oily skin and prefer foundations that are slightly darker than your actual skin tone? Hue TwinsTM make a difference in beauty simply by being themselves and sharing how products work for them. There is a beauty lover out there who is similar to you. Don’t let them purchase another lipstick shade that doesn’t work for their skin tone!
Get FREE product & access to brands
It’s simple. Join today and wait to get matched to campaigns. Receive free products from leading beauty brands and share your thoughts on how the products work for someone with your unique skin tone, hair type, preferences and more.
Be a trusted voice
Real people, who look like me! Joining the Hue TwinsTM community is much more than receiving FREE beauty products and writing unspecific reviews, it’s also about trust! Whether you’re a beauty novice or an expert, anyone can join our community and share their experiences - as long as they are honest and useful to someone like you who is considering purchasing the products that you review.
Sit back, relax, and hopefully you’ll make it in! Don’t worry if you don’t hear from us immediately - keep posting amazing UGC on your social media pages about your experiences with beauty products, because we accept people on a rolling basis. Note: You must be 18+ to participate.