Drive sales with
user-generated video technology
Hue helps you embed user-generated videos on your marketing channels. Shoppable videos featuring authentic testimonials from everyday people gives customers confidence to add to cart. Why? User-generated video content from someone with a similar skin tone, skin type, hair color, etc. gives people social proof that products work for them.
sales increase on PDPs with Hue
of converted customers engage with Hue
higher ROAS for ads using Hue content
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Trusted by the most innovative beauty brands
Hassle-free tech integration & UGC sourcing from Hue Creators
Hue Creators are a vetted community of real people who create authentic video, photo and written reviews for your products! Hue guarantees representation across a wide range of beauty-relevant attributes.
Want to become a Hue Creator?
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Brands & retailers of all sizes grow with Hue.
Here is why they love our easy, full-service solutions
- +23% in total sales
- +126% in time spent on site
- +40 - 50% higher ROAS for ads
- +250K total Instagram impressions
- +600 UGC assets imbedded
Annie Jackson
Credo Beauty, Co-founder + COO
"Hue. is bringing to life both complexion inclusivity and real, authentic engagement in the beauty community…we are incredibly excited to unveil this partnership to the Credo consumer."
- Hue Find Your Shade Match button the most clicked section on the PDP
- 50% increase in sales
- +600 UGC assets imbedded
Sheena McIntyre
Exa Beauty, Brand Director
“The idea of a Hue TwinsTM is smart, because when customers can see how a real person like them looks in the product they are shopping it gives them the confidence to check out online. We know Hue. will help drive conversion, increase customer loyalty and most importantly innovate the beauty space.”
- +150% in conversion
- +127% in time spent on site
- #2-3 most clicked part of the PDP
- +30% in sales of medium - deep complexion shades
Michael McNeil
Lawless Beauty, Chief Marketing Officer
“In a sea of complexion quizzes, AR makeup filters, and shade charts, Hue. has been nothing short of a breath of fresh air. The team shares an unwavering commitment to excellence, diversity and inclusion, while delivering a consumer experience that is second to none.”
Annie Jackson
Credo Beauty, Co-founder + COO
"Hue is bringing to life both complexion inclusivity and real, authentic engagement in the beauty community…we are incredibly excited to unveil this partnership to the Credo consumer."
Sheena McIntyre
Exa Beauty, Brand Director
“The idea of a Hue TwinsTM is smart, because when customers can see how a real person like them looks in the product they are shopping it gives them the confidence to check out online. We know Hue will help drive conversion, increase customer loyalty and most importantly innovate the beauty space.”
Michael McNeil
Lawless Beauty,Chief Marketing officer
“In a sea of complexion quizzes, AR makeup filters, and shade charts, Hue has been nothing short of a breath of fresh air. The team shares an unwavering commitment to excellence, diversity and inclusion, while delivering a consumer experience that is second to none.”
The most comprehensive shoppable UGC technology with proven-performance
Shoppable Video Technology
Build trust with customers and keep them on your website with authentic user-generated content. Hue's the Shoppable Video technology features a collection of UGC videos, photos & written reviews. Customers filter the content based on their preferences, view honest reviews from people who look like them, and add to cart with confidence.
- 29% conversion increase on websites that feature Hue's UGC & technology
- 9/10 customers prefer Hue's user-friendly experience to competitive solutions
- Complete content usage on website, social media, paid advertising & more
Shade Matching Technology
Customers complete a simple series of questions resulting in AI-product recommendation with a percent-level accuracy - e.g. 85% of your Hue Creators recommend this shade based on expert-verified behaviors of similar customer's behaviors.
- 90% accuracy for complexion products with +40 shades
- 150% increase in conversion
- #1 clicked part of the product page
How It Works
Simple & customizable integration. We handle all technical integrations, UGC sourcing and management, all at a fraction of the cost of influencer agencies
1. Customize Requirements
Define Hue creator recruitments based on skin tone, skin type, hair color, age, etc. Then define custom application branding and theming to ensure seamless look and feel with your website.
2. Receive Authentic Content
Ship full-size product to selection of Hue Creators, who create an authentic video, photo and written content based on their experience with your products.
3. Integrate Quickly
Hue manages product and workflow setup and configurations, then speedily integrates the custom app to your website.
4. Measure the Results
Assess analytics - sales, engagement, return on ad spend. Then tap into your brand’s Hue Creator UGC Library to boost social and paid ad performance.
Why Partner With Hue
Partnering with Hue is seamless and easy. We manage the end-to-end details, including content sourcing and management as well as technical configuration and setup for all Hue systems.
9/10 beauty shoppers prefer Hue’s user-friendly, personalized experience to competitive solutions. Hue’s AI shade recommender and content filters are among many features that personalize customer's experience based on their unique needs.
Repurpose the high quality, authentic videos and photos from your Hue Content Library across your brand’s digital channels including website, social media, paid advertising & more.
Define custom application branding and theming to ensure seamless look and feel with your website. Choose the colors, fonts, and design systems to provide customers with a premium, seamless experience.
The metrics speak for themselves: 90% accuracy for our Shade Matching technology. 23% average sales increase with our User-Generated Video technology integrations.
Hue is the only solution to guarantee breadth and depth of content across all dimensions of beauty - skin tone, skin type, age and more. Hue TwinsTM create honest testimonials of how products work for their unique beauty characteristics.
See how innovative brands and retailers drive sales with Shoppable Video Content & Technology
get started today!
It’s hassle-free and affordable
