Drive Conversion with User-Generated Video Technology
![hero image](/_next/image?url=%2Fstatic%2Fimages%2Fhomepage%2Fmasthead_mobile.png&w=3840&q=75)
![hero image](/_next/image?url=%2Fstatic%2Fimages%2Fhomepage%2Fmasthead_desktop.png&w=3840&q=75)
Trusted By
![ami-cole-logo](/_next/image?url=%2Fapi%2Fmedia%2Ffile%2Fami-cole-2.png&w=256&q=75)
![fekkai](/_next/image?url=%2Fapi%2Fmedia%2Ffile%2Ffekkai.png&w=256&q=75)
![Laura_Geller](/_next/image?url=%2Fapi%2Fmedia%2Ffile%2FLaura_Geller-1.png&w=256&q=75)
![laura-mercier](/_next/image?url=%2Fapi%2Fmedia%2Ffile%2Flaura-mercier-1.png&w=256&q=75)
![ceremonia](/_next/image?url=%2Fapi%2Fmedia%2Ffile%2Fceremonia-3.png&w=256&q=75)
![tatcha](/_next/image?url=%2Fapi%2Fmedia%2Ffile%2Ftatcha-1.png&w=256&q=75)
![111Skin](/_next/image?url=%2Fapi%2Fmedia%2Ffile%2F111Skin.png&w=256&q=75)
![blume](/_next/image?url=%2Fapi%2Fmedia%2Ffile%2Fblume-2.png&w=256&q=75)
![kate-somerville-skincare](/_next/image?url=%2Fapi%2Fmedia%2Ffile%2Fkate-somerville-skincare.png&w=256&q=75)
![patchology](/_next/image?url=%2Fapi%2Fmedia%2Ffile%2Fpatchology-2.png&w=256&q=75)
![lawless](/_next/image?url=%2Fapi%2Fmedia%2Ffile%2Flawless-1.png&w=256&q=75)
It’s so helpful that the videos change when you select the concealer shade! I can watch videos of people wearing that shade. That’s so cool!
Thomasine K. (Age: 56)
Credo Beauty customer reflection on Hue.
![credo](/_next/image?url=%2Fapi%2Fmedia%2Ffile%2Fcredo-logo-1.png&w=256&q=75)
All the filters are excellent; they are the most descriptive filters I’ve ever seen. You have it down to moles, freckles, hyperpigmentation
Brittany H. (Age: 27)
Laura Mercier customer reflection on Hue.
![laura_mercier](/_next/image?url=%2Fapi%2Fmedia%2Ffile%2Flaura_mercier.png&w=256&q=75)
10/10 usefulness, the fact that every video had something that pertains to my hair, frizziness, color treated, gray hair.
Katheryn S. (Age: 78)
Fekkai customer reflection on Hue.
![fekkai](/_next/image?url=%2Fapi%2Fmedia%2Ffile%2Ffekkai.png&w=256&q=75)
2,000+
50+
100+
![homepage banner stepper mobile](/_next/image?url=%2Fapi%2Fmedia%2Ffile%2Fhomepage_banner_stepper_mobile.png&w=3840&q=75)
![homepage banner stepper](/_next/image?url=%2Fapi%2Fmedia%2Ffile%2Fhomepage_banner_stepper.png&w=3840&q=75)
Empower the voice of the customer with Hue CommunityTM
Step 1
Hue understands your customer demographics, products, and business goals, then matches brands to creators within the Hue Community TM.
Step 2
Hue collects and reviews UGC based on a number of criteria: correct product usage and description, visual quality, and audio clarity.
Step 3
Hue automatically tags UGC with your product names, shade descriptions, and the creator skin characteristics.
Are you a creator? Join Hue Community today
14%
.+72%
.+63%
.View Hue Shoppable Video live on Tatcha.com
Hear what leading brands have to say.
Discover how brands and retailers delight customers and drive performance with Hue.
Explore Key Technology Features
![filters](/_next/image?url=%2Fapi%2Fmedia%2Ffile%2Fkey-feature-filters.png&w=750&q=75)
Smart Filters
Customers engage with comprehensive video filters for a personalized experience.
![automating](/_next/image?url=%2Fapi%2Fmedia%2Ffile%2Fkey-feature-automating.png&w=750&q=75)
Automatic UGC Tagging
Demystifies UGC moderation with automatic tagging, for easy and accurate video display.
![sourcing](/_next/image?url=%2Fapi%2Fmedia%2Ffile%2Fkey-feature-sourcing.png&w=750&q=75)
Mini Shoppable Video Module
Video testimonials, before and after images, written reviews, star ratings - all above the fold.
![video-ranking](/_next/image?url=%2Fapi%2Fmedia%2Ffile%2Fkey-feature-video-ranking.png&w=750&q=75)
AI Dynamic Video Ranking
AI algorithm automatically A/B tests different videos and optimizes for performance.
![ai-recommendations](/_next/image?url=%2Fapi%2Fmedia%2Ffile%2Fkey-featire-ai-recommendations.png&w=750&q=75)
AI-Powered Caption Generation
Speech-to-Text AI model to automatically generate captions for all videos.
![analitics](/_next/image?url=%2Fapi%2Fmedia%2Ffile%2Fkey-feature-analitics.png&w=750&q=75)
Conversion & Revenue Attribution
Track conversion rate of users who interact with Hue vs. baseline. Breakdown by product & creator.
4 million+
7.9%
+216%
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