Drive Sales with Shoppable UGC Solutions

The Challenge

New product launches at Sephora require strong social proof from day one — especially in the form of text reviews and photo content that helps shoppers convert. It is estimated that adding 200+ authentic text reviews to Sephora PDPs increases conversion rate by 40%. But for emerging beauty brands, sourcing high-quality, authentic reviews at scale is often time-consuming and unpredictable.

The Solution

Katini Skin partnered with Hue to source fast, high quality text review campaigns timed with Sephora product launches. Hue activated their micro-influencer community to deliver authentic text reviews — paired with before/after photos — that reflected the lived experience of real consumers.

Katini Skin is a luxury skincare brand known for its clean, high-performance facial and body oils. The brand blends global botanical rituals with ethical, sustainable practices and has been featured at Sephora, Neiman Marcus, and Saks.

Results at a Glance

85%+ review yield on shipped products across four campaigns with Katini Skin

Dozens of before/after photos that improve conversion on PDPs

On-time delivery of reviews to align with Sephora go-live dates

Full licensing rights for all assets in perpetuity to use across all channels

Why It Works

Hue’s vetted community of micro-influencers consistently delivers high-quality, authentic, and informative reviews that resonate with real shoppers. For Katini Skin, Hue carefully matched each campaign with creators who reflect the brand’s target audience, ensuring that every review felt personal, relevant, and trustworthy. This precision targeting, combined with Hue’s streamlined process, resulted in outstanding review yield and compelling photo content that supports conversion.