Live Tinted drives 32% engagement rate with Hue Shoppable Video

Case Study

Live Tinted, a top makeup brand featured at prominent retailers like Ulta, partnered with Hue to embed Hue’s Video Review Module onto the Huestick Color Corrector Product Page - 3x Allure Best in Beauty Award winner.

Together, Live Tinted & Hue:
- Sourced 40 video reviews across different ages and skin characteristics
- Analyzed & optimized video content on Live Tinted’s website to maximize conversion

Click here to view Hue Shoppable Video on Live Tinted's HUESTICK® All-over Color Corrector product page.

Results & Impact

45% Conversion Rate Increase

29% Add-to-Cart Rate Increase

32% Engagement Rate

2.9 Average # Videos Watched per Visitor

Goals

To increase conversion on bestseller

To source and embed Customer Video Reviews onto Livetinted.com

Video Marketing Solutions

Hue’s Video Review Module API

Results (4 Weeks Post Launch)

+45% Conversion Rate

+29% Add-to-Cart rate

32% Engagement Rate

32% of customers visiting the Huestick Color Corrector product page engaged with Hue’s Video Review Module API. Video reviews from customers were effective in educating Live Tinted’s customers about how to use the Color Corrector, which requires more complex application techniques and specific shade selection.

This video-forward shopping experience not only gave Live Tinted’s customers confidence that a specific shade of Huestick Color Corrector would work for their unique skin characteristics but also allowed Live Tinted to build brand loyalty & community with customers who see themselves authentically represented in the brand.

Integrating Hue’s video review and quiz content at the point of sale has been extremely valuable in driving conversion and helps us educate and build community with our customers.

Maria Llanos, VP of Marketing, Live Tinted

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