*These results are based on three product detail pages (PDPs) featuring the Hue module: the Malibu One Piece, Amalfi One Piece, and Mykonos One Piece.
Challenge
Andie Swim partnered with Hue to optimize its product detail pages (PDPs) during the brand’s high-traffic summer season—without risking performance. While the team had previously tested model videos and static UGC, they saw an opportunity to test whether integrating Hue’s shoppable video module on the PDP could drive meaningful results.
Goals:
Andie Swim partnered with Hue to strengthen its PDP experience through authentic, high-performing UGC that speaks directly to its target demographic. The partnership focused on delivering:
High-quality, relatable content from real creators that resonates with Andie’s core audience of women aged 35–50
Authentic videos that show fit, function, and real women across sizes and skin tones — helping shoppers make confident decisions.
Seamless UGC integration that complements the existing site experience without compromising site speed or usability.
Performance-Driven KPIs
The success of the collaboration was measured against core business goals:
Increased conversion rate
Higher sales volume
Strong return on investment (ROI) from video content
The A/B Test
Andie Swim ran a rigorous A/B test on their 3 most popular products: the Malibu One Piece, the Amalfi One Piece, and the Mykonos One Piece. The test ran over the course of one month, with the Hue video module placed higher on the page than in previous layouts.
The result? A clear win.
Pages with Shoppable UGC modules in the test group outperformed the control group without the Hue UGC Shoppable Video module.
The update delivered:
5% lift in revenue
4% lift in conversions
4% more transactions
All with no drop in AOV.
Click here to view Hue Shoppable Video on Andie Swim’s The Amalfi One Piece product page.
"We were cautious since this is our peak season, but with this performance, we have the confidence to move the module higher and make it stand out even more."
— Charlotte Paffe, Vice President of eCommerce at Andie Swim
Engagement Insights
Hue’s performance insights highlighted which individual products and variants resonated most with shoppers.
Top-Performing Products by Engagement:
The Malibu One Piece – Eco Ribbed – Black – Classic: 3.2% Engagement Rate
The Amalfi One Piece – Eco Nylon – Black – Classic: 3.1% Engagement Rate
The Mykonos One Piece – Flat – Black: 2.6% Engagement Rate
Top-Performing Products by Conversion Lift:
The Amalfi One Piece – Flat – Navy – Classic: +841% Lift in Conversion
The Malibu One Piece – Eco Ribbed – White – Classic: +708% Lift in Conversion
The Mykonos One Piece – Eco Ribbed – White – Classic: +648% Lift in Conversion
Even PDPs with fewer variants, like the Malibu One Piece saw above-average engagement, proving that less choice can mean more focus.
Top Performing Content
Beyond performance metrics, Hue uncovered key content strategies that drove higher engagement and conversion:
Fit & Body Diversity Matter
Videos that clearly demonstrated how the suits fit on different body shapes helped shoppers find the right product for their own needs and boosted purchase confidence.
Real Homes = Real Impact
Videos filmed in creators’ homes felt authentic and relatable—resonating more strongly with shoppers than polished studio content.
Size Medium Wins
The top-performing video featured a creator wearing size medium. This aligned with the brand’s top-selling size.
Content Reusability Across Colorways
Although the videos showcased the black colorway, styles like Navy and White saw the strongest performance—suggesting that for fashion brands, content can be effectively reused across color variants.
Click here to view Hue Shoppable Video on Andie Swim’s The Malibu One Piece product page.
"This video row definitely outperformed all other product and layout tests we’ve run—especially in terms of revenue."
— Jordan Mack, Senior Manager of eCommerce at Andie Swim
What’s Next?
Given the impressive results, Andie Swim is now exploring ways to scale this video module across more PDPs and potentially move it even higher on the page for maximum impact.
Contact Us
Find out how Hue increases your conversion rate—click here to chat with our team today.
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